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google diversity in domains returned in searches update Tag

Matt Cutts recently tweeted about a new algorithm update to Google that will apparently improve the diversity of of domains returned in Google searches. What does this mean for your website and rankings?

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If you use Google often, you’ve probably noticed that for many searches, you’ll get the same domain in the results a couple of times. Sometimes the same domain can show a couple of times within the first two or three pages of the Google search results and sometimes you’ll see major directories dominate the results pages with their listings. This can be a bit annoying, especially when you’re looking for a range of results from different websites.

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