Starting a Blog

Starting a Blog

Many clients of mine ask about blogs- “what is a blog?” “how can it help my website rankings?”. Well, the answer, in short, is: a blog is a type of website meant for articles. It is completely editable (meaning you can add new articles, categories, etc yourself via an online administration area) and has the potential to reach millions of people around the world in a relatively short time frame.

As websites become more and more crucial to a business’ marketing plan, a blog can compliment your website nicely by allowing you to post discussions and thoughts on topics of your choice. Blogs have an RSS feed link built directly in, which allows people to subscribe to your blog to receive new articles whenever you write them. How does this help your website? I’ll explain…

Simply creating a blog and writing your everyday thoughts may be fun (if you have the time), but that does not help your website, or your website rankings on search engines, at all. You need to create a complimentary blog website for your main website. This means the articles should be about what you do, or the products you sell, for example. This helps in 2 ways: since blogs are designed to be search engine friendly, they usually get indexed (i.e. read) by the search engines rather easily and quickly. They also allow “tagging” of articles, which means you can specify keywords for the article to help get it ranked. This is where the basic principles of search engine optimization come into play: make sure you select targeted tags or keywords for your articles, and try and choose 1-2 tags or keywords per article. Spins-offs the tags are fine and don’t worry about pluralizing keywords.

Creating categories is crucial, and making sure the categories are clear and precise makes all the difference. In blogs, like WordPress for example, if you create a category you must create at least one article within that category, or the category will not display on the front end of the website. You can provide a short description for the category if you like, this also helps the search engines when they visit your blog.

Now that you have your new blog set up and ready to go, how do you start getting it ranked on the search engines? There are a couple of ways, but the main methods I use are:

  • In the URL bar of your browser, you will see a little ‘RSS’ sign or text in the corner. If you click that, it will display your articles as an RSS feed. Alternately, you can also test out the RSS feed link by typing in “feed://YOUR DOMAINNAME/DIRECTORY THE BLOG IS INSTALLED IN/feed/. Our RSS feed is: feed://, for example.
  • Now that you have your RSS feed address, submit to to as many RSS directories or repositories as possible! A good site with a comprehensive list is Another excellent site to submit to is You can also use automated  software to submit the feed; many of them are free. Don’t forget to submit it to Google as well!
  • Submit the normal URL (e.g. to as many search engines as possible. Again, there are many online services that submit URLs to many search engines for free, or you could use purchased software as well.

Once all this is done, monitor your blog’s traffic. It usually takes a little while before you start showing up in search engines, directories, etc and it all depends on how popular your topics are. Remember to be patient and keep writing new articles, and eventually your blog should start doing well on the search engines.

  • panicattack
    August 11, 2009 at 1:00 am

    Great information. So far I’ve been failing with my blogs. I’ll give your ideas a try and see what happends. Thanks, Frank

  • zulutrade
    September 24, 2010 at 5:29 am

    This is 1 of the best posts that I’ve ever observed; you might consist of some more suggestions in the same theme. I’m still waiting for some interesting thoughts from your aspect inside your subsequent publish.

    • Evo
      September 24, 2010 at 7:46 am

      Hi Zulutrade, can you plz explain?

    • Uttam
      October 5, 2012 at 1:09 am

      You have shed a ray of sunshine into the forum. Thanks!

  • SG
    October 4, 2010 at 11:12 pm

    Good Information. I will try further.

  • autoversicherung vergleich
    October 28, 2010 at 4:01 am

    I had been arguing with my close friend on this issue for quite a while, based on your ideas prove that I am right, let me show him your webpage then I am sure it must make him buy me a drink, lol, thanks.

    – Kris

  • bet365
    November 3, 2010 at 2:21 pm

    how are you!This was a really quality topic! I come from milan, I was fortunate to look for your Topics in digg Also I get a lot in your blog really thank your very much i will come daily

    • Stevie
      October 5, 2012 at 5:11 am

      I bow down humbly in the presence of such greatness.

  • Tess Piening
    November 25, 2010 at 4:09 am

    Waddup I read ur article and I really love it!

  • MihaiGhimpusv
    November 25, 2010 at 4:11 pm

    Nice weblog

  • Mihai Ghimpu
    November 26, 2010 at 3:50 am

    Great portal

  • colloidal silver
    March 15, 2011 at 12:13 am

    This is often a amazing website, could you be interested in working on an interview about just how you developed it? If so e-mail me and my friends!

  • Charlotte
    May 5, 2011 at 5:17 am

    You seems to be an expert in this field, good article and keep up the great work, my friend recommended me this.

  • Issac Maez
    May 30, 2011 at 10:38 pm

    found your site on today and really liked it.. i bookmarked it and will be back to check it out some more later ..

  • logiciel turf
    June 6, 2011 at 9:54 pm

    I was enormously contented to blab this web-site.I wanted to thanks in behalf of your semester in the overtired to of this wonderful deliberation to!! I certainly enjoying every bantam footprints of it and I partake of you bookmarked to into unmistakeable bushy-tailed possessions you blog post.

  • Carroll B. Merriman
    June 9, 2011 at 2:25 am

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…

  • making money internet
    June 15, 2011 at 7:23 pm

    Thanks for taking the time to debate this, I really feel strongly about it and love studying more on this topic. If possible, as you achieve experience, would you mind updating your blog with further info? This can be very helpful for me.

  • Tyson F. Gautreaux
    July 6, 2011 at 4:08 am

    It was interesting. You seem very knowledgeable in your field.

    • Sundance
      October 4, 2012 at 10:13 pm

      Hey, subtle must be your middle name. Great post!

  • RussoMona
    October 12, 2011 at 9:58 am

    Thank you for your topic about this good post!

  • RachelMatthew C. Kriner
    October 13, 2011 at 12:21 pm

    You made some good points there. I did a search on the topic and found most people will agree with your blog.

  • daniela
    July 26, 2012 at 3:41 am

    Have you ever considered publishing an e-book or guest authoring on other blogs?

    I have a blog centered on the same ideas you discuss and would love to have you share some stories/information.
    I know my audience would enjoy your work. If you’re even remotely interested, feel free to send me an email.

    • Monica
      October 4, 2012 at 5:08 pm

      Shoot, who would have thought that it was that easy?

  • kolesa
    September 2, 2012 at 2:32 pm

    It’s a good post.

    • Enmanuel
      October 4, 2012 at 10:05 pm

      Holy shniizt, this is so cool thank you.

  • Mayaa
    October 5, 2012 at 2:49 am

    I found exactly the info I wanted. Check please. Wait, it’s free? Awesome!

  • Houf
    October 6, 2012 at 4:39 am

    I wasn’t aware of some of the material that you wrote about so I want to just say thank you.

  • brad almond
    March 17, 2013 at 6:02 am

    Admiring the time and effort you put into your website and in depth information you provide. It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed information.Fantastic read! I’ve saved your site and I’m adding your RSS feeds
    to my Google account.

  • deloris
    July 18, 2013 at 10:33 am

    I’ve read some good stuff here. Certainly bookmarking for revisiting. I wonder how so much effort you made to make this sort of magnificent informative web site?

Post a Comment