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Google's Hummingbird update was officially announced on September 26th, which sparked off a series of worried blog activity from search engine optimization strategists. "Oh no, not another algorithm change.." was being yelled across discussion boards. This time though, there's nothing really to worry about. Unlike the 'Panda' and 'Penguin' Google algorithm updates, Hummingbird is not a penalty based update (penalty based updates aim to clean up the search engine results for a query and deliver more...

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