Top

What is PPC or Pay Per Click Advertising?

What is PPC or Pay Per Click Advertising?

PPC, or “Pay-Per-Click” is a very common type of online marketing. You have seen PPC in action many times before without realizing what it is! Have you searched for something on Google lately? Notice how they have “sponsored” listings on the right side of the page, and the top of the page? Well, there you go- that is PPC or Pay Per Click advertising in action.

“How does this this work”, you ask? Simple. Most Search Engines offer this service, which is PAID (hence the pay per click). It is a system which allows you to create an account with the provider, select the keywords you want to rank for, set a budget for the campaign, and get started. Sounds simple enough, right? WRONG! As you can see so far, I am not a huge fan of the PPC or Pay Per Click system.

PPC providers make signing up easy enough, but there is loads of information they do not tell you- like how much it will cost you! The Pay per click system has financially crippled many of my clients, who benefitted little for what they paid… Ok, now i’ll explain how this works so you can decide for yourself:

  1. Create your account: This step is simple enough. You simply choose a username and password, set up the basic info for the account, choose your keywords (what you want to rank for) and make sure to have your credit card handy!
  2. Now the tricky part: Compete for your keywords.

“Whats’ that?” you say? well yes; the system works very much like Ebay. The main thing to keep in mind is you are not alone in wanting to rank well on search engines- so do all your competitors. The issue now becomes people are willing to pay good money to rank well, and the service providers know that. Once you have chosen your keywords, the system (depending on the provider) will inform you how much it will cost you to rank #1, #2, #3, etc for that key word or key phrase. The cost you are quoted is PER CLICK. This means if you’re willing to pay, let’s say $0.50 per click to rank #1 for your keyword, every time someone sees your link and clicks it to go to your website, your account is charged $0.50.

“But baddies and competitors can click away my savings”! Well, yes and no… most providers have a tracking system in place, so when someone clicks on your ad and you are charged, it “remembers” the visitors IP address so if they click it again within 24 hours, you will not be billed again. If the trouble maker wants to run around town clicking your ad on different computers, well then…

What are the benefits to PPC or Pay Per Click? Well, PPC allows you to rank #1 immediately if you’re willing to dish out the cash. Organic ranking can take much longer, but pays off in the long run. Keep in mind that you usually get billed monthly for PPC, which means if you don’t set a daily spending limit, you may get a nasty surprise at the end of the month (and the provider already has your credit card number!). This means you will need to constantly monitor your Pay Per Click account, to ensure you are not spending more than you can afford. One part that is hard to control is when you see people have actually been clicking your link, and you’ve nearly reached your daily spending limit…Don’t get tempted to immediately increase your spending limit, as this can end up costing you more than you realize. Be patient, and see how much business the PPC campaign has brought in- within the first 2-3 months, if it has not paid for itself, then I would not suggest continuing with it.

Sometimes I get clients who are anxious to get to #1 on Google within 24 hours. After explaining the impossibility of that occurrence, I sometimes admit defeat and suggest a short term Pay Per Click campaign, so they can see themselves as #1 on Google. While they are busy amusing themselves with that, I concentrate on the organic rankings so before they know it, they are doing well on the natural or organic results for Google, and they can put that money towards better use.

38 Comments
  • Top Portable Grill
    September 22, 2010 at 9:26 pm

    Keep up the great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.The thoughts you express are really awesome. Hope you will write some more posts.

  • rambojones
    October 29, 2010 at 3:05 pm

    Hey, something is wrong with your site in Opera, you should check into it.

    • Evo
      October 29, 2010 at 8:28 pm

      We’re actually a web design firm, so all our work is checked on all major browsers… I checked my site on opera and it loads fine! do you have the latest version?

  • Conymonse
    February 28, 2011 at 12:28 am

    Hi weblog owner, listen, do you have a facebook or myspace fan page? I was searching with your blog name for one on facebook but could not find one.I’d really like to turn into a fan!

  • bardloreawago
    March 3, 2011 at 10:32 pm

    brilliant writing, helpful and also right to the point

  • itune download
    March 11, 2011 at 1:03 am

    You have certainly been very busy writing up this great post, It was very interesting to read. Can’t wait to see what you write about in the following month.

  • Alverta Krumenauer
    April 14, 2011 at 7:07 pm

    Howdy! I simply wish to give a huge thumbs up for the great info you have here on this post. I might be coming back to your weblog for more soon.

  • labido increaser
    August 21, 2011 at 5:09 am

    There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

  • Boyd_Tratar
    January 28, 2012 at 3:46 pm

    Amazing! Your article has a lot comment posts. How did you get so many readers to look at your post I’m jealous! I’m still studying all about posting information on the net. I’m going to click on more articles on your website to get a better understanding how to achieve success. Thanks!

  • A0001601
    March 30, 2012 at 5:27 pm

    Thanks for ones marvelous posting! I seriously enjoyed reading it, you could be a great author.I will ensure that I bookmark your blog and will eventually come back in the future. I want to encourage one to continue your great work, have a nice weekend!

  • Dick Jadin
    March 31, 2012 at 12:11 am

    Howdy! I’m at work browsing your blog from my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

  • Paynter
    April 2, 2012 at 6:53 pm

    Thanks for this particular wondrous post, I’m glad I discovered this web site on yahoo.

  • Hara
    April 3, 2012 at 10:13 pm

    Hi, I do think this is an excellent site. I stumbledupon it 😉 I will revisit once again since i have book-marked it.

  • Edwin Puhuyaoma
    April 4, 2012 at 12:43 am

    Wow! This could be one of the most useful blogs we’ve ever come across on the subject. Actually wonderful article! I am also an expert in this topic therefore I can understand your effort.

    • Bhoomika
      December 22, 2012 at 2:33 am

      Superb data here, thanks!

    • Francisco
      December 24, 2012 at 10:03 am

      You saved me a lot of hassle just now.

  • Leia Hutt
    April 4, 2012 at 5:38 pm

    I got what you mean , saved to favorites , very decent site.

    • Yobis
      December 21, 2012 at 10:40 pm

      So much info in so few words. Tolstoy could learn a lot.

  • Knowling
    April 7, 2012 at 12:28 pm

    Heya i am for the first time here. I came across this board and I find It really helpful & it helped me out much. I hope to offer one thing back and help others such as you aided me.

  • Eldon Mcaskill
    April 8, 2012 at 12:43 pm

    I am pleased that I discovered this web site, exactly the right information that I was looking for!

  • Ilse Mcmutry
    April 28, 2012 at 11:09 am

    Have you ever thought about including a little bit more than just your articles? I mean, what you say is important and everything. But think of if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with pics and clips, this site could undeniably be one of the greatest in its field. Awesome blog!

  • Lavant
    August 20, 2012 at 6:19 am

    Very good written post. It will be helpful to everyone who employes it, including yours truly :). Keep doing what you are doing – i will definitely read more posts.

  • Sterling Hilyard
    September 6, 2012 at 3:50 am

    I simply want to mention I am just beginner to blogging and actually savored your blog. More than likely I’m planning to bookmark your website . You really have superb posts.

  • Cocozza
    September 14, 2012 at 3:58 pm

    When I view your RSS feed it simply gives me a webpage of weird text, may be the problem on my reader? TY for putting this up, it was very useful and explained tons.

  • Anonymous
    September 15, 2012 at 10:00 am

    My spouse and i ended up being quite thankful that our son could do his basic research from the precious recommendations he came across from your weblog. It’s not at all simplistic just to be giving out tips and tricks which usually people have been selling. Therefore we keep in mind we need to be grateful to for this. The specific explanations you made, the simple site navigation – it’s awesome, and it is making our son as well as our family believe that your blog is wonderfully indispensable. Thank you for everything!

  • Aaron Walls
    September 18, 2012 at 12:08 pm

    A big thank you for your article post. Much thanks again. Will read on…

    • Dwi
      October 5, 2012 at 10:27 am

      hello there and thank you on your info! I have definitely picked up something new from here.

      • Dragan
        December 22, 2012 at 6:27 am

        I could read a book about this without finding such real-world approaches!

  • Enslow
    October 8, 2012 at 9:31 pm

    I believe this site contains very well written posts.

  • Livingood
    October 16, 2012 at 1:44 am

    An impressive share! I have just forwarded this onto a co-worker who had been doing a little homework on this. And he in fact bought me breakfast simply because I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to discuss this matter here on your site.

    • Benedict
      December 21, 2012 at 4:10 pm

      All of my questions answered-thanks!

  • Cover
    October 18, 2012 at 8:54 am

    Hello, i believe that i saw you visited my site thus i got here to “return the favor”. I am attempting to find suggestions to improve my site! I suppose its ok to make use of a few of your concepts!!

  • Jannette Abee
    October 19, 2012 at 10:33 pm

    Hello.This article was extremely remarkable, especially since I was browsing for thoughts on this matter last Wednesday.

    • Cem
      December 24, 2012 at 2:49 pm

      This is the prefect way to break down this information.

  • Parco5
    October 22, 2012 at 3:17 pm

    Congrats to website author, some superb articles.

  • Anonymous
    January 18, 2013 at 5:26 am

    It’s hard to find experienced people for this topic, however, you sound like you know what you’re talking about! Thanks

  • Roscoe Lochotzki
    January 27, 2013 at 3:40 am

    Extremely educational thank you, I reckon your current followers may well want even more well written content articles. continue the excellent work.

Post a Comment