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Author: Evo Webmaster

Every couple of years, it’s a good idea to evaluate how much of an impact your website makes, in terms of design, information, ease of use and visibility on the search engines. Most people find that after about 3 years, it’s time to re-design your website and implement some updates that can be beneficial to the success of your website and online marketing efforts. What are some of the things you need to consider before re-designing your website? I have outlined some important factors to consider:

As an online marketing expert, I’m perpetually exploring marketing trends and various aspects of the industry in order to best understand the current business environment. This includes figuring out how individual bloggers are best making money, especially through content monetization.

But what’s surprised me the most is that even though there is a lot of discussion about monetizing online content, there really isn’t a single centralized location with all the information. That’s why I’m sharing what I think are four great ways to monetize your blog’s content.

Search Engine Optimization, or SEO, is one of the most popular and competitive web based services available. As business becomes more competitive, so does web based marketing (i.e. making sure your website shows up in search engines and outranks your competiton).

What exactly is search engine optimization? Don’t websites automatically get ranked on google? these are some of the questions i get asked on a daily basis. Search engine optimization is a service- it is not generally included in normal web development as it requires time, attention to detail, extensive research and an excellent understanding of search engines and how they work. Websites usually do find their way into Google’s index, but if the site is not properly optimized, it will probably show up on page 99,999… which is pointless.

Submitting your website to search engines is just as important as (organic) search engine optimization itself. Most people think that by sticking a few meta tags in your website’s header, you will get your website ranked highly on Google. But if you think about it… how are the search engines supposed to know your website is online? If you’re relying on Google to stumble upon your website eventually, chances are it probably will, but are you willing to wait?

WordPress security should be a top priority for all developers. Many clients have come to me with a WordPress blog that was set up by a friend or cheap freelance developer, and 100% of the time it was set up using all the default settings for WordPress without even the slightest consideration concerning security. If you don’t secure your WordPress blog/site with some basic security plugins and modifications, there is a good chance your blog/site will be hacked or targeted by people who have nothing better to do with their time but make your life more difficult.

WordPress blogs have become extremely popular as cost effective website solutions. I started receiving more inquiries this year about setting up WordPress to use as a blog platform to complement a current website, as well as using WordPress as the website itself. However, many people still do not know the real power of using WordPress, whether it be for a blog or a website, so in this article I will explain a bit of what WordPress is and how it can save you a lot of money in website development costs, as well as helping your website rank on the major search engines.

Social media websites like Facebook, Twitter, MySpace, LinkedIn have been popular for a long time, but have recently become extremely popular as more people are beginning to understand the power of the internet. Most of us have been using these social media websites to keep in touch with friends and family, build new relationships and partnerships and generally grow our ‘networks’, but the focus seems to have changed from keeping in touch, to building awareness of your business and dominating the search engines (isn’t it funny how most things regarding websites boil down to search engine rankings?).

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