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Search Engine Optimization

If you have a website, chances are you are tracking how your visitors found you online by using Google Analytics or another statistics program on your server. Have you recently noticed an increasing number of 'not provided' in your keyword list? This isn't an error with your tracking program or Google, it's because Google has stopped keyword tracking by using secure connections. Now you must be scratching your head wondering "why?? why would they do this to...

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Search Engine Optimization

Google's Hummingbird update was officially announced on September 26th, which sparked off a series of worried blog activity from search engine optimization strategists. "Oh no, not another algorithm change.." was being yelled across discussion boards. This time though, there's nothing really to worry about. Unlike the 'Panda' and 'Penguin' Google algorithm updates, Hummingbird is not a penalty based update (penalty based updates aim to clean up the search engine results for a query and deliver more...

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Search Engine Optimization

If you have a blog that gets a decent amount of traffic, chances are at some point you’ve received an email from an advertiser asking to buy advertising space or back links to their website within your blog article content. This happened to us a couple of months ago, we got an email from a ‘marketing agency’ in England asking if they could pay us to insert back links to their advertising clients’ websites, within a particular article on our blog. I naturally thought this was spam, and we don’t sell back links on our website or blog for any amount of money anyways, so I simply trashed it. However, this is actually pretty common and some people make a decent amount of money selling links within their article content. Well, the fun’s over now, as Google is starting to crack down on this as well.

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