The term negative keywords can be misleading. Usually when you think of keywords, you're talking about search engine optimization. Keywords are the terms you want to rank for, right? So what exactly is a negative keyword? Negative keywords are keywords that you don't want to rank for. Now you must be thinking 'wait a second, why wouldn't I want to rank for a keyword?? The more rankings the better!' This is not true, because if you start...
If you’ve been reading my blog about search engine optimization and search engine optimization tips, you’re probably familiar with some of the basics of search engine optimization. Keyword density, keyword to text size ratio and many other factors will affect how well your website ranks. However, another important factor to consider is what type of keywords you should use. There are 2 main types: ‘Head Terms’ and ‘Long Tail Keywords’ and in this article, I’ll discuss the difference between a head term and long tail keyword, and in particular, how long tail keywords can greatly help your rankings and boost traffic to your website.