What are Meta Tags?
Search Engine Optimization requires a couple of things to be successful: an understanding of how search engines work, how to direct and guide them through your site, and how to optimize your page content (there is more of course, I’m sticking to the core basics here). Guiding a search engine ‘bot’ through your pages requires the use of meta tags, which are simply HTML tags used in your page headers that tell the search engine bot different things about your page.