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Author: Evo Webmaster

Now that the holidays are over, everyone’s playing with their new toys. Many people have received new Windows 8 devices, like smart phones, tablets or computers. If you didn’t have time to fully play around with your new Windows 8 device as yet, and plan on using it for work, then I have some bad news for you..

So after posting a couple of recent posts on what’s going on in the SEO world, and some general tips and explanations about email set up, I have decided to go back to the main point of this blog: search engine optimization tips!

I just noticed that I have written posts on how to rank your website on google, what are meta tags and some other general search engine optimization tips, but realized I have not actually explained some of the fundamentals in search engine optimization, about where to begin. So I will now start from the beginning and explain some of the most important search engine optimization tips that will help your website rank well on major search engines.

Matt Cutts recently tweeted about a new algorithm update to Google that will apparently improve the diversity of of domains returned in Google searches. What does this mean for your website and rankings?

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If you use Google often, you’ve probably noticed that for many searches, you’ll get the same domain in the results a couple of times. Sometimes the same domain can show a couple of times within the first two or three pages of the Google search results and sometimes you’ll see major directories dominate the results pages with their listings. This can be a bit annoying, especially when you’re looking for a range of results from different websites.

Google announced yet another change to its search algorithm which is supposed to take effect next week (yes, another change, again!). The change/update is basically now when Google receives, or has received, a notice of copyright infringement on a website from the apparent copyright owner, Google will not only flag it in the search results as it has always done, but will actually lower the ranking of the website in their search engine or remove it completely from the search results.

Google recently released a new feature for mobile browsers, which let’s you write on the screen to search for something, instead of typing! if you use a smartphone to search Google, you’ll understand the frustrations of sometimes mistyping your search query and having to backspace to delete and type again. So basically what happens is when you launch Google in your mobile browser, and have the new handwriting feature active, the virtual keyboard won’t pop up like before; you simply begin typing anywhere on the screen and Google will (try) to interpret your scribbles and enter it into the search field for you.

Search Engine Optimization requires a couple of things to be successful: an understanding of how search engines work, how to direct and guide them through your site, and how to optimize your page content (there is more of course, I’m sticking to the core basics here). Guiding a search engine ‘bot’ through your pages requires the use of meta tags, which are simply HTML tags used in your page headers that tell the search engine bot different things about your page.

When you get a hosting package for your website, it usually includes email hosting as well, which means you can now use [email protected] instead of [email protected], yahoo.com, hotmail.com etc. Creating a custom email address for yourself is simple enough using your hosting control panel, but now you want to add your new email account to Microsoft Outlook, which can be a lot more confusing than you think (unless you’ve done this before and know what to do).

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