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Author: Evo Webmaster

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Search Engine Optimization, Website Hosting

Optimizing your website for search engines is crucial nowadays to get found on the search engines. We all know the higher you rank, the better exposure you get, which could mean potentially more business. So you go out and hire a company to optimize your website, and slowly find (if they did it properly) that your website now begins to show on the first page or second page of Google for your main keyword. “Excellent!” you say proudly. Since you’re now ranking on the first or second page of Google, business will begin pouring in and you’ll soon be a multi-millionaire, right?

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Choosing a website, Editable Websites, Search Engine Optimization

Many clients of mine ask about blogs- “what is a blog?” “how can it help my website rankings?”. Well, the answer, in short, is: a blog is a type of website meant for articles. It is completely editable (meaning you can add new articles, categories, etc yourself via an online administration area) and has the potential to reach millions of people around the world in a relatively short time frame.

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Choosing a website, Editable Websites

When deciding on whether to get an CMS based website, or content management system based website, there are a couple of things that need to be considered. In the last couple of years, many open source, or free, CMS systems have gained popularity. This has made it increasingly more difficult for website developers to sell their custom programmed cms applications. Before making a decision on which option is best for you, l’ll explain a bit more about cms.

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Search Engine Optimization

So what is a blog, and what is an RSS feed? RSS simply stands for “Really Simple Syndication”.

As people are becoming more web savvy, they are learning of more ways to get their websites noticed, and most importantly, found on search engines. Most people are now familiar with search engine optimization or SEO, but more and more people are now blogging and creating RSS feeds.

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Search Engine Optimization

PPC, or “Pay-Per-Click” is a very common type of online marketing. You have seen PPC in action many times before without realizing what it is! Have you searched for something on Google lately? Notice how they have “sponsored” listings on the right side of the page, and the top of the page? Well, there you go- that is PPC or Pay Per Click advertising in action.

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