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Search Engine Optimization

Many clients of mine ask about blogs- “what is a blog?” “how can it help my website rankings?”. Well, the answer, in short, is: a blog is a type of website meant for articles. It is completely editable (meaning you can add new articles, categories, etc yourself via an online administration area) and has the potential to reach millions of people around the world in a relatively short time frame.

So what is a blog, and what is an RSS feed? RSS simply stands for “Really Simple Syndication”.

As people are becoming more web savvy, they are learning of more ways to get their websites noticed, and most importantly, found on search engines. Most people are now familiar with search engine optimization or SEO, but more and more people are now blogging and creating RSS feeds.

PPC, or “Pay-Per-Click” is a very common type of online marketing. You have seen PPC in action many times before without realizing what it is! Have you searched for something on Google lately? Notice how they have “sponsored” listings on the right side of the page, and the top of the page? Well, there you go- that is PPC or Pay Per Click advertising in action.

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